HBD

Powerscreen Terex

Brand strategy | Messaging | Brand identity | Exhibition | Print design | Signage | Web design | Press and trade advertising

Challenge
In today’s economic climate it has never been more important for international organisations like Powerscreen Terex to maintain a consistent brand and carry a planned, coordinated and sustained message across all its markets. Hamill Bosket were commissioned to undertake a brand management review of Powerscreen Terex, reviewing all existing sales and marketing collateral propose a design strategy that would enable Powerscreen Terex to communicate their sales message and product range more succinctly to their customers and distributors in a variety of global markets.

Outcome
Hamill Bosket audited existing sales and marketing material, a product structure was proposed which accurately reflects machine application, Mobile, Portable & Static, Identified customer groups Quarrying, Construction, Recycling & Minerals. Design implementation of extensive suite of product brochures with supporting technical information brochures.

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