Powerscreen Terex

Brand strategy | Messaging | Brand identity | Exhibition | Print design | Signage | Web design | Press and trade advertising

In today’s economic climate it has never been more important for international organisations like Powerscreen Terex to maintain a consistent brand and carry a planned, coordinated and sustained message across all its markets. HBD were commissioned to undertake a brand management review of Powerscreen Terex, reviewing all existing sales and marketing collateral propose a design strategy that would enable Powerscreen Terex to communicate their sales message and product range more succinctly to their customers and distributors in a variety of global markets.

HBD audited existing sales and marketing material, a product structure was proposed which accurately reflects machine application, Mobile, Portable & Static, Identified customer groups Quarrying, Construction, Recycling & Minerals. Design implementation of extensive suite of product brochures with supporting technical information brochures.

Hamill Bosket_Website_Germinal_1911.jpg
Hamill Bosket_Website_Germinal_19.jpg
Hamill Bosket_Website_Germinal_192.jpg
Hamill Bosket_Website_Germinal_193.jpg
Hamill Bosket_Website_Germinal_194.jpg
Hamill Bosket_Website_Germinal_195.jpg
Hamill Bosket_Website_Germinal_196.jpg
Hamill Bosket_Website_Germinal_197.jpg
Hamill Bosket_Website_Germinal_198.jpg
Hamill Bosket_Website_Germinal_199.jpg
Hamill Bosket_Website_Germinal_1910.jpg
Hamill Bosket_Website_Germinal_1912.jpg