Challenge PillPacPlus was developed to serve our increasingly elderly and chronically ill population and with the problem of higher instances of wrong medication being taken. PillPacPlus is a ribbon of sachets which is printed, packed and dispensed for each individual patient. This convenient, reliable system is designed to impact positively and support everyone around the patient, GPs, Pharmacists and Carers.
Outcome HBD created a bold, confident visual identity under pinned by the brand positioning statement ‘Making Medication Simple’. Key target groups were identified and a suite of literature was developed to speak directly to each. The branding programme included implementation of product packaging, exhibition systems and advertising.