The Lagan Group is made up with a number of Lagan Companies and Product Companies. As the Lagan Group has expanded their brand had become increasingly fragmented. Hamill Bosket were asked to carry out a brand audit and propose a consistent brand structure.
HBD proposal included a modernisation of existing Lagan brand supported by a consistent suite of Group brands, comprehensive guidelines were formulated to included brand application to stationery through to literature, site signage and vehicle graphics. Project included commissioning of photography, copywriting and design, development of new Group website.