Irwins Bakery - Our Bread

Brand positioning | Brand identity | Packaging | Print design | Web design | Brand social strategy

Irwins employs over 450 staff and operates 24 hours a day, 365 days a year. Irwin’s manufactures a full portfolio of breads encompassing 4 brands: Irwin’s, Irwin’s Joeys, Rankin Selection, and Howell’s. With an ever-evolving product development, Irwin's required an outside agency to provide creative visual concepts, packaging production, a range of illustration and photography on a high turnaround basis.

As the largest independent bakery in Northern Ireland the need for continuous creative development is imperative. HBD works closely with Irwin's marketing team so when it comes to new products, the studio provides creative concepts to print-ready artwork along with branded collateral.

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