Arroll is a leading UK manufacturer of cast iron radiators and baths based in Belfast.

Brand strategy | Brand identity | Packaging | Print design | Web design

Formally called Home Living, client wanted to create a new retail brand, supported with sales marketing materials and e.commerce website for their cast iron radiator and roll top bath collection, of timeless, elegant designs mixed with extreme functionality.

HBD proposed new brand name Arroll, named after Harland & Wolff shipyard the Arroll Gantry was used in construction of the Titanic. New and creative photography positions the brand as being elegant and contemporary. Oversized brochure format adds to the brands distinctive design feel supported by a full easy to use e.commerce website.

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